Haddock

About Haddock

A British classic with softer, slightly sweeter flesh than cod. The backbone of the smoked fish world — natural smoked haddock is one of the most beloved breakfast and brunch ingredients in the UK. Fresh haddock works beautifully battered, poached, or in fish pies.

Why Chefs Love It

• MSC certified options available across all size grades
• Smoked haddock is a breakfast and brunch menu essential — kedgeree, Arnold Bennett omelette, chowder
• Lighter texture than cod gives variety to fish-heavy menus
• Competitive price point with strong customer demand

Health & Nutrition

• Very low fat at under 1g per 100g
• Excellent source of vitamin B12 — a single portion provides over 100% of daily needs
• Rich in selenium for thyroid and immune support
• High in iodine which supports thyroid health