Our Story

Paradise Seafood was founded in 2007 by Mohamed, who built the business on a simple principle: supply the best seafood with service that never lets a kitchen down.

In 2012, his son Amir joined. A Mathematics graduate from Queen Mary University of London with a Master’s in Leadership from the University of Warwick, Amir spent two years teaching through Teach First before bringing that same rigour and relentless focus to Paradise Seafood. He builds personal relationships with every chef and kitchen he serves, understands their standards, and picks up the phone at any hour.

That combination — Mohamed’s deep industry knowledge and Amir’s relentless focus on relationships and service — is what turned Paradise Seafood into London’s go-to premium wholesaler. Nearly two decades later, the principles have not changed: exceptional quality, delivered when you need it, by people who care.